a narrative, a message. You know how to tell your story in words; you may not be as fluent in pictures. The right visuals will get your message read, reinforced and retained.
Message and image combine
text and context to speak a
left brain/right brain
language to both
the head and the heart.
Think of message and image as speaker and setting. Imagine giving the best business presentation you’ve ever given. In a parking lot. In the rain. Now, imagine giving the same business presentation, but at the Grand Canyon. That’s how visuals impact your message.
